To blog or not to blog that is the question website owners should ask. Many people rush to create a blog with little purpose in mind, and others assume blogging is a waste of time and never try.
The truth is that some businesses would benefit from a blog while some would not.
Blogging – Do You Have Something to Say?
The first question you should ask yourself is whether or not you have something to say that will either inform or entertain your target market. You need to feel confident that you can sustain a blog.
If you have “some” information but not enough to sustain a blog you may consider writing and distributing articles rather than writing a blog.
If you think you have enough to say then you are past the first step in the decision making process.
Blogging – Identifying the Target Market
It is important to identify your target market. Who do you want reading your blog and for what purpose? This will help you start to determine whether or not this target market is likely to find and read your blog. You do not want to waste resources in writing a blog no one reads.
Determining the goal of your blog is vital. Is your goal to create a revenue stream through affiliate marketing? Is the goal to introduce consumers to products and services on your website? Is your goal to enhance your search engine rankings?
Once you know your goal or goals you can start to determine how likely it is for you to reach them. For example, will you be able to find affiliate advertisers who would appeal to your target market? Do you have enough information to post regularly about your products and services without being repetitive?
You need to know who your target market is and what your goal is.
The truth is that some businesses would benefit from a blog while some would not.
Blogging – Do You Have Something to Say?
The first question you should ask yourself is whether or not you have something to say that will either inform or entertain your target market. You need to feel confident that you can sustain a blog.
If you have “some” information but not enough to sustain a blog you may consider writing and distributing articles rather than writing a blog.
If you think you have enough to say then you are past the first step in the decision making process.
Blogging – Identifying the Target Market
It is important to identify your target market. Who do you want reading your blog and for what purpose? This will help you start to determine whether or not this target market is likely to find and read your blog. You do not want to waste resources in writing a blog no one reads.
Determining the goal of your blog is vital. Is your goal to create a revenue stream through affiliate marketing? Is the goal to introduce consumers to products and services on your website? Is your goal to enhance your search engine rankings?
Once you know your goal or goals you can start to determine how likely it is for you to reach them. For example, will you be able to find affiliate advertisers who would appeal to your target market? Do you have enough information to post regularly about your products and services without being repetitive?
You need to know who your target market is and what your goal is.
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