Blogging is an effective way to earn an income while writing about something you are passionate about. It is sometimes too easy to let your blog run astray so make sure you always have your target market in mind.
The most effective blogs stay true to their main focus and primary target market. Your ability to keep your blog’s focus on your target market will be result in greater loyalty from your readers as well as greater opportunities to earn money on or through your blog.
You should try to get as specific as you can when determining who your target market is. For example, the criteria you may consider when determining your target market may include:
These are just some of the characteristics you can consider when identifying your target market.
Identify Interests of Target Market
Once you have identified your target market and described them you need to start to determine what interests them and what does not. You can use social media sites like Facebook to gain some insight into your target market.
Remember, your target market will have diverse interests so you want to try to identify trends and similarities. Try to stay as close to your blog’s primary purpose as possible. Identifying their interests will enable you to make appropriate references in your blog rather than add entirely new subjects that have little relevance to your primary subject.
Invite Feedback from Target Market
You can invite feedback about your blog from your target market on your blog or on social media sites. Input from your target market is a great way to make sure you are on point and will help you make sure your blog is serving your target market well.
Blogs should be viewed as conversations not monologues. Your readers will feel more loyalty if they can contribute to your blog and start dialogues with you and other followers of your blog.
Do not get in the habit of thinking you are the only one that should offer commentary on your blog or you will have very few followers.
Identify your target market, focus on their needs and welcome them as part of your blog and you can be well on your way to successful blogging.
The most effective blogs stay true to their main focus and primary target market. Your ability to keep your blog’s focus on your target market will be result in greater loyalty from your readers as well as greater opportunities to earn money on or through your blog.
You should try to get as specific as you can when determining who your target market is. For example, the criteria you may consider when determining your target market may include:
- Age
- Children or no children
- Ethnic background
- Gender Geographic area
- Income bracket
- Marital status
- Religious background
- Sexual orientation, etc.
These are just some of the characteristics you can consider when identifying your target market.
Identify Interests of Target Market
Once you have identified your target market and described them you need to start to determine what interests them and what does not. You can use social media sites like Facebook to gain some insight into your target market.
Remember, your target market will have diverse interests so you want to try to identify trends and similarities. Try to stay as close to your blog’s primary purpose as possible. Identifying their interests will enable you to make appropriate references in your blog rather than add entirely new subjects that have little relevance to your primary subject.
Invite Feedback from Target Market
You can invite feedback about your blog from your target market on your blog or on social media sites. Input from your target market is a great way to make sure you are on point and will help you make sure your blog is serving your target market well.
Blogs should be viewed as conversations not monologues. Your readers will feel more loyalty if they can contribute to your blog and start dialogues with you and other followers of your blog.
Do not get in the habit of thinking you are the only one that should offer commentary on your blog or you will have very few followers.
Identify your target market, focus on their needs and welcome them as part of your blog and you can be well on your way to successful blogging.
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